INFLUENCE OF SOCIAL MEDIA ON DAILY LIFE OF HIGHER EDUCATION STUDENTS
DOI: https://doi.org/10.56815/IRJAHS/2024.V3I2.1-5
Keywords:
Social Media, Higher Education, Online Platforms, Digital Networks, Web-Based Interaction, Cyber LearningAbstract
The use of social media among students has seen unprecedented growth, driven by global communication trends and the surge in using multiple social platforms for education, especially after the pandemic. Social media is rapidly changing how communication occurs in today's society, and its emergence has significantly impacted students' academic lives. Educational institutions and educators are increasingly integrating social media technologies to foster critical thinking, collaboration, and knowledge building among students. The widespread acceptance of social media by higher education institutions has facilitated interactions between students, instructors, and other stakeholders. This study, aimed at exploring the influence of social media on students' academic lives, employed a qualitative approach. Fifty participants were selected through convenience sampling and interviewed over two weeks. The findings highlight the extensive use of social media among higher education students. Furthermore, participants largely agreed that social media positively contributes to the enhancement of their academic experience.
