A STUDY ON EVALUATING FACTORS INFLUENCING INVESTMENT DECISION TOWARDS STOCK MARKET
DOI: https://doi.org/10.56815/IRJAHS/2024.V3I2.16-23
Keywords:
Structural Equation Model, SMART PLS, Financial Literacy, Stock MarketAbstract
Investors can buy and sell assets on the stock market, which provides capital for businesses and opportunities for individuals to accumulate wealth. The growing interest in accumulating wealth and the availability of investing options are the main drivers of people's increased stock market engagement, which serves as the motivation for this study. This study was conducted to evaluate the factors influencing investment decisions toward the stock market. SEM technique using SMART PLS has been used for the current study. The findings of the study indicated that there is a significant impact of attitude, financial literacy, perceived behavioral control, and subjective norms on behavioral control.
